8 New Reasons why you should have a website
1. Educate Your Customers
The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.
Include articles of interest telling your potential clients about your services. When they call you to discuss your services, half the sale is already done; you’ve already given them your “pitch”. You will even save time (and money) because the ones who do call are interested, warm (and sometimes hot) prospects, not just someone calling to gather information.
2. No Website Means Losing Business
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.
3. Get Referrals
Referrals are one of the best ways for small businesses to get new clients. On your web site you can add a “refer a friend” link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you.
4. Get Email
With your web site you will also get email addresses for your business. On your site will be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you’ll be saving both.
5. Gather Contact Information
A traditional printed newsletter can be an expensive and time consuming promotional action. With printing, postage and time spent, the costs can add up fast. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database, automatically! You don’t need to pay for printing or postage for these newsletters. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales! You can signup for free newsletter here.
6. Your Top Competitor Has A Website.
If you are in direct competition with another business that has a website, they have a clear advantage – especially if they are adequately marketing their website. A website is a great way to level the playing field.
7. Websites Are Not Just Local, They Are Global.
Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across Nigeria and around the world, if you so choose.
By building a website you are giving your business the opportunity to tell customers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.
Setting up a website can be intimidating, but it really is not as hard as you might think, nor is it that expensive when you are starting out. Even if you struggle, you can usually find some reasonably priced help, or maybe even a willing family member or friend to give you the leg up and set something up.
It is of course an investment, and we have of course talked before about how important it is to make your investments pay off, but having a web presence really is something that you can find pays for itself very quickly and with a little time and effort, it can make you well and truly thrive.
JAMES O. JAMES
Sales & Research Unit